?

WEAR YOUR
EXISTENTIAL
CRISIS.

It's a design-first merch brand. That means we actually thought about it before printing it. Revolutionary, right?

Model wearing StayClever gear
THIS IS JUST A WAITING ROOM FOR YOU • WE'RE JUST COLLECTING EMAILS HERE • WE SELL THROUGH INSTAGRAM • DON'T HAVE BUDGET FOR DEVELOPERS •
THIS IS JUST A WAITING ROOM FOR YOU • WE'RE JUST COLLECTING EMAILS HERE • WE SELL THROUGH INSTAGRAM • DON'T HAVE BUDGET FOR DEVELOPERS •

Visual Evidence.

We're not vaporware. Probably.

DROP 001

HOODIE_V1

HEAVYWEIGHT COTTON

SOLD OUT (Pre-emptive)

TEE_ERROR

OVERSIZED FIT

LIMITED

TOTE_BAG

FOR YOUR EMOTIONAL BAGGAGE

The Philosophy

(SKIP IF YOU HATE READING)

Most brands want you to "join a community." We just want you to have good creative wardrobe.

StayClever is for the vocal ones. The ones who identity is their own currency. Authenticity isn't a buzzword here, it's the bare minimum. We enable you to vocalize your thoughts without opening your mouth. Because talking is exhausting.

The Trajectory of Chaos.

03:00 AM

Idea conceived in a fever dream.

No notes taken. Pure vibes.

A MONTH AGO

Learning what "GSM" means.

Mistakes were made. Fabric was wasted.

NOW

Website Launch (You are here).

Please don't look at the source code.

SOON-ISH

Drop 001.

Pending Mercury Retrograde interpretation.

THE DREAM

Sell out to a conglomerate.

And act like we hate it.

Interrogations.

Is this real?+

Define "real". Are we a registered business? Yes. Do we exist in your room right now? Hopefully not.

When do you launch?+

When Mercury is no longer in retrograde. Join the waitlist and we'll spam you (affectionately) when it drops.

Is it sustainable?+

We use high-quality materials that last longer than your last relationship. We don't do fast fashion. We do slow, existentially dreadful fashion.

Can I model for you?+

If you have a face and good vibes, maybe. Send us your intent on Instagram. Don't be weird.

Told you don't click.

But since you're here, we bribe early adopters with launch perks.