// ABOUT_US.EXE
A clothing brand started by someone who spent too much money on other clothing brands and thought "I can be mid too." Spoiler: We're trying not to be.
(CORPO SPEAK AHEAD)
To leverage synergistic paradigms in the streetwear vertical while disrupting traditional fashion ecosystems through—
Just kidding.
We make clothes that don't make you look like everyone else. That's it. No manifestos about "community" or "movements." Just good designs for people who'd rather let their outfit do the talking because actual talking is exhausting.
(EVERY BRAND HAS THESE. WE'RE NOT SPECIAL.)
We don't pretend to be deep. We're shallow in a very authentic way.
Our clothes last longer than your average situationship. That's the bar.
We actually think before we print. Revolutionary in this economy.
Structured chaos. Like a spreadsheet made by someone on their third coffee.
(PRETENDING THIS WAS ALL PLANNED)
Thought 'I could do this better' while scrolling through overpriced streetwear at 3 AM.
Googled 'how to start clothing brand' and watched 47 YouTube videos. Basically an expert now.
Learned that 'GSM' isn't a phone network. Wasted money on samples. Character development.
You're looking at it. It works (mostly). The bar was on the floor and we stepped over it.
World domination or bankruptcy. No in-between. Subscribe for updates on which one.
(IT'S LITERALLY JUST ME AND SOME FREELANCERS)
FOUNDER / CHIEF OVERTHINKER
Quit a stable job to sell clothes on the internet. Parents are thrilled.
Currently: Refreshing analytics
HEAD OF VIBES
An AI that judges your taste. It's sentient now. We're scared.
Currently: Plotting world domination
FABRIC WHISPERER
Touches fabric and says 'hmm' a lot. We think they know what they're doing.
Currently: Debating thread counts
Because getting a real job felt too predictable. Also, I have strong opinions about graphic tees and nowhere else to channel that energy.
We don't take ourselves seriously, but we take the product very seriously. Also, our website has a dark mode. You're welcome.
Debatable. But we're self-aware enough to know we're not, which is basically the same thing. Philosophical, right?
If you can tolerate chaotic Slack messages at odd hours and have a high tolerance for existential brand discussions, DM us on Instagram. No weird energy please.
Most people bounce after 3 seconds. You're built different.