[ ABOUT US ]
WHO WE ARE
An Indian design brand for people who'd rather let their stuff do the talking. Started with a single idea: design first, everything else second.
WHAT WE MAKE
ORIGIN
Most brands pick one lane. We picked a philosophy: start with the design, put it on every surface that makes sense.
PROUDLY
MADE IN
INDIA
PRODUCTS
across 7 categories
CANVASES
tees to mugs to caps
DESIGN IDEAS
per quarter (approx)
DAYS TO SHIP
across India
The design leads. The medium follows.
If it doesn't make you look twice, it doesn't ship.
Heavyweight cotton. Premium prints. Real materials.
Your tee, your desk, your mug — all fair game.
[ ORIGIN STORY ]
Scrolled overpriced merch at 3 AM. Thought 'I can do this, but with actual taste.'
Watched 47 YouTube videos. Learned GSM isn't a phone network. Burned through prototypes.
Built this website. Launched with tees, caps, mugs, phone cases, bags — the full ecosystem.
Summer catalog live. 27 products. 7 categories. 1 obsession: put good design on everything.
[ FAQ ]
A design brand. Tees are one canvas. We also do caps, mugs, phone cases, gaming pads, bags.
We don't take ourselves seriously, but take the product very seriously. Design leads. Medium follows.
Debatable. But self-aware enough to know we're not — which is basically the same thing.
DM us on Instagram. If your vibe aligns, we'll figure something out.